{"id":4380,"date":"2015-09-09T13:46:49","date_gmt":"2015-09-09T11:46:49","guid":{"rendered":"http:\/\/blog.stephaniewalter.fr\/?p=4380"},"modified":"2015-10-06T23:17:02","modified_gmt":"2015-10-06T21:17:02","slug":"zoom-sur-le-mobile-ne-pas-y-perdre-ses-utilisateurs-ma-conference-a-loptiday-2015","status":"publish","type":"post","link":"https:\/\/stephaniewalter.design\/fr\/blog\/zoom-sur-le-mobile-ne-pas-y-perdre-ses-utilisateurs-ma-conference-a-loptiday-2015\/","title":{"rendered":"Zoom sur le mobile : Ne pas y perdre ses utilisateurs &#8211; ma conf\u00e9rence \u00e0 l&rsquo;Optiday 2015"},"content":{"rendered":"<div class=\"juiz-outdated-message jodpm-top\">Ce contenu a \u00e9t\u00e9 r\u00e9dig\u00e9 il y a 11 ans. Il se peut qu'il ne soit plus \u00e0 jour.<\/div><p>Samedi dernier j&rsquo;\u00e9tais invit\u00e9e \u00e0 participer \u00e0 la seconde \u00e9dition de l&rsquo;<a href=\"http:\/\/www.optiday.fr\/\">Optiday<\/a> \u00e0 Strasbourg, une conf\u00e9rence orient\u00e9e SEO et optimisation. J&rsquo;y ai donn\u00e9 un talk\u00a0de 30 minutes intitul\u00e9 \u00ab\u00a0<em>Zoom sur le mobile &#8211; ne pas y perdre ses utilisateurs<\/em>\u00ab\u00a0.<\/p>\n<h2>Le r\u00e9sum\u00e9 de ma\u00a0conf\u00e9rence<\/h2>\n<p>J&rsquo;ai pass\u00e9 en\u00a0revue diff\u00e9rentes strat\u00e9gies mobiles disponibles aujourd&rsquo;hui : du site <strong>mobile d\u00e9di\u00e9<\/strong> au <strong>mobile first<\/strong>\u00a0(ou adaptive design) en passant par\u00a0le \u00ab\u00a0<strong>responsive retrofitting<\/strong>\u00a0\u00bb\u00a0(aussi connu sous le nom de \u00ab\u00a0responsivisation de mon site au chausse pied\u00a0\u00bb). Le but \u00e9tait de mieux en appr\u00e9hender les avantages et limites des diff\u00e9rentes techniques\u00a0et permettre aux participants de proposer \u00e0 leurs clients et utilisateurs l<strong>a strat\u00e9gie mobile la plus adapt\u00e9e \u00e0 leurs besoins<\/strong> (de temps, budget, ergonomie, etc.).<\/p>\n<p>La seconde partie de ma pr\u00e9sentation est d\u00e9di\u00e9e aux <strong>petites adaptations rapides et faciles \u00e0 mettre en place qui am\u00e9liorent l&rsquo;exp\u00e9rience utilisateur et l&rsquo;ergonomie<\/strong> (taille des boutons, interractions au touch, etc.)\u00a0ainsi qu&rsquo;\u00e0\u00a0toutes les<strong> fonctionnalit\u00e9s qui rapprochent l&rsquo;exp\u00e9rience des sites d&rsquo;une exp\u00e9rience native<\/strong> : lancement en plein \u00e9cran depuis une ic\u00f4ne sur l&rsquo;\u00e9cran d&rsquo;accueil, personalisation de la barre de statut, et bient\u00f4t notifications push directement dans le navigateur.<\/p>\n<p><em>Si vous \u00eates curieux et souhaitez aller un peu plus loin que les 30 minutes de conf\u00e9rence, je dispense d&rsquo;ailleurs\u00a0<a href=\"http:\/\/formations.alsacreations.fr\/formation-design-ergonomie-mobile.html\">une formation de 2 jours sur la strat\u00e9gie et l&rsquo;ergonomie \/ design mobile<\/a>.<\/em><\/p>\n<h2>Le support de pr\u00e9sentation<\/h2>\n<p><a href=\"https:\/\/speakerdeck.com\/stephaniewalter\/zoom-sur-le-mobile-ne-pas-y-perdre-ses-utilisateurs\">Retrouvez la pr\u00e9sentation en ligne sur speakerdeck.<\/a><\/p>\n<p><script class=\"speakerdeck-embed\" src=\"\/\/speakerdeck.com\/assets\/embed.js\" async=\"\" data-id=\"144e7159f4ef4dc685e4bbc85bf6e96c\" data-ratio=\"1.33333333333333\"><\/script><\/p>\n<h2>Bravo \u00e0 l&rsquo;organisation !<\/h2>\n<p>Et pour finir,\u00a0encore un <strong>GROS bravo \u00e0 toute l&rsquo;\u00e9quipe de l&rsquo;Optiday<\/strong> pour l&rsquo;organisation. \u00a0Faire d\u00e9placer autant de passion\u00e9s un samedi de rentr\u00e9e c&rsquo;\u00e9tait un joli challenge tr\u00e8s r\u00e9ussi : super salle, \u00e9quipe\u00a0aux petits soins avec les participants et les orateurs, conf\u00e9rences de qualit\u00e9 et bonne ambiance, vivement l&rsquo;ann\u00e9e prochaine :)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce contenu a \u00e9t\u00e9 r\u00e9dig\u00e9 il y a 11 ans. Il se peut qu&rsquo;il ne soit plus \u00e0 jour.Samedi dernier j&rsquo;\u00e9tais invit\u00e9e \u00e0 participer \u00e0 la seconde \u00e9dition de l&rsquo;Optiday \u00e0 Strasbourg, une conf\u00e9rence orient\u00e9e SEO et optimisation. J&rsquo;y ai donn\u00e9 un talk\u00a0de 30 minutes intitul\u00e9 \u00ab\u00a0Zoom sur le mobile &#8211; ne pas y perdre ses utilisateurs\u00ab\u00a0. Le r\u00e9sum\u00e9 de ma\u00a0conf\u00e9rence J&rsquo;ai pass\u00e9 en\u00a0revue diff\u00e9rentes strat\u00e9gies mobiles disponibles aujourd&rsquo;hui : du site mobile d\u00e9di\u00e9 au mobile first\u00a0(ou adaptive design) en &hellip;<\/p>\n","protected":false},"author":3,"featured_media":4382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[216],"tags":[],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences-formations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zoom sur le mobile : Ne pas y perdre ses utilisateurs - ma conf\u00e9rence \u00e0 l&#039;Optiday 2015 - par St\u00e9phanie Walter - UX Researcher &amp; Designer<\/title>\n<meta name=\"description\" content=\"Mobile d\u00e9di\u00e9, responsive, ergonomie et bonnes pratiques, quelle est la meilleure strat\u00e9gie mobile \u00e0 adopter ? 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