What Users Want from Mobile – a case study about user expectations on mobile
I saw a lot on blog magazines and conferences some statistics about user expectations on mobile. But I always wondered where those figures came from. I was finally able to find the study behind the figures. It’s a study made in 2011 by “Equation Research”. The results where published in a .PDF under the name What Users Want from Mobile
Some figures you might want to remember:
About 60% of users expect your website on mobile to load in less than 3 seconds
74% of your users are willing to wait only 5 seconds for the page to load before they will leave your website
71% of the users except your site to load as fast if not faster on mobile
What do those figures teach us? That performance and optimization are the key to a successful mobile stategy.