Investing in User Centric Design is a Good Business Decision

Stéphanie Walter

Senior UX Designer - Mobile Expert

Senior UX Designer. Mobile Expert. Public speaker. Blog writer. Google Dev Expert Product Design (GDE)

Follow on Twitter

I’m honoured to be the opening keynote speaker of the LOIC’s Innovation dating event dedicated to User Experience – User Interface in Luxembourg.

In this keynote, I explain to companies and organisations why “Investing in User Centric Design is a Good Business Decision“.

I start the talk by explaining what user interface (UI) design and user experience (UX) designer are. I give advice on how companies start getting to know their users: conducting face to face and remote guerilla user research, online surveys, gathering data from supports, online communities, etc. I then present a few different levels of design maturities within the organisations, what happens at each of those levels and the problems that might arise. I end the talk with advice on “How to sell the benefits of a design and user driven process?”.

The slides are available here:

After my keynote, we have a discussion about UX and UI design maturity in Luxembourg and some startup and company presenting a few projects.

The event ends with Geoffrey Crofte, Lead UX Design at Foyer who presents Foyer’s new Design System.

Do you want me to give a talk or a workshop for your company or conference? Are you looking for some help with UX research, design and strategy? You can take a look at my portfolio and contact me.